PageSpeed5 min read
What is a Good PageSpeed Score? (And Does It Actually Matter?)
Everyone wants a 100 PageSpeed score. But what score do you actually need, and is chasing a perfect score worth the effort? Here is the honest answer.
Read article →Blog
Practical guides on page speed, Core Web Vitals, and performance optimization.
Webflow6 min read
Webflow Speed Optimisation: Getting a High PageSpeed Score
Webflow gives you more performance control than Wix or Squarespace. Here is how to use that control to achieve strong PageSpeed scores without sacrificing design.
Read article →Shopify6 min read
Shopify App Performance: Which Apps Slow Your Store Down
Every Shopify app you install adds code to your store. Some are barely noticeable. Others can drop your score by 20 points. Here is how to find out which.
Read article →Core Web Vitals7 min read
How to Fix INP (Interaction to Next Paint): A Practical Guide
INP replaced FID as a Core Web Vital in 2024. Here is what causes poor INP scores and how to diagnose and fix slow interactions on your site.
Read article →WordPress7 min read
Speed Up Elementor: Fix the Slowest WordPress Page Builder
Elementor is the most popular WordPress page builder — and one of the most likely to tank your PageSpeed score. Here is how to fix it.
Read article →Performance6 min read
How Page Speed Affects Conversion Rates (The Data)
Slow pages do not just rank lower — they convert worse. Here is what the research says about the relationship between load time and conversions, and what to focus on.
Read article →Squarespace5 min read
Squarespace Speed Optimisation: How to Improve Your PageSpeed Score
Squarespace sites frequently score below 60 on PageSpeed Insights. Here is what is causing it and the specific settings you can change to improve.
Read article →Performance7 min read
How to Reduce JavaScript Bundle Size and Speed Up Your Site
Large JavaScript bundles are the number one cause of poor interactivity scores. Here is how to find bloated code and cut it down.
Read article →Performance5 min read
What is Time to First Byte (TTFB) and How to Improve It
TTFB is the time between a browser requesting a page and receiving the first byte of the response. Here is what causes slow TTFB and how to fix it.
Read article →E-commerce6 min read
E-commerce Speed and Conversions: The Data Behind Faster Stores
How much revenue is your slow store actually costing you? The research on page speed and e-commerce conversions is unambiguous.
Read article →WooCommerce8 min read
How to Speed Up a WooCommerce Store (Complete 2026 Guide)
WooCommerce stores are notorious for slow load times. This guide covers the specific causes and the most effective fixes, from caching to image optimisation.
Read article →Wix6 min read
Wix Speed Optimisation: Why Wix Sites Are Slow and How to Fix Them
Wix sites often score poorly on PageSpeed Insights. Here is why — and the specific changes you can make within Wix's constraints to improve your score.
Read article →Performance6 min read
Cloudflare Free Plan: What It Actually Does for Website Speed
Cloudflare's free plan is used by millions of websites, but what does it actually improve? Here is an honest breakdown of the performance gains.
Read article →Core Web Vitals7 min read
How to Fix Cumulative Layout Shift (CLS): A Complete Guide
Cumulative Layout Shift causes elements to jump around as your page loads. Here is how to diagnose the exact cause and fix it for good.
Read article →Performance6 min read
Web Font Optimisation: How to Load Fonts Without Slowing Your Site
Custom fonts add personality to a website but frequently hurt performance. Here is how to load them efficiently and avoid common pitfalls.
Read article →SEO5 min read
How Website Speed Affects SEO Rankings
Does page speed affect Google rankings? Here is what we know about speed as a ranking signal, how Core Web Vitals fit in, and what to prioritize for SEO.
Read article →Performance5 min read
Lazy Loading Images: A Complete Guide for Website Owners
Lazy loading defers off-screen images so the browser only loads what visitors actually see. Here is how it works and how to implement it correctly.
Read article →Performance6 min read
Third-Party Scripts and Website Speed: What to Remove and What to Keep
Analytics, chat widgets, social embeds, and ad scripts can silently destroy your page speed. Here is how to audit and clean them up.
Read article →Performance6 min read
How to Compare Website Speed (And What the Numbers Actually Mean)
Comparing website speed between two sites is straightforward when you know which metrics to look at. Here is what to measure, how to interpret the results, and what to do with them.
Read article →Core Web Vitals7 min read
How to Fix 'Core Web Vitals Assessment: Failed' in Google Search Console
Seeing a 'Core Web Vitals assessment: Failed' status in Google Search Console? Here is what it means, which metrics are causing it, and how to fix them.
Read article →PageSpeed6 min read
How to Improve Your Google PageSpeed Score in 2026
A step-by-step guide to improving your Google PageSpeed Insights score. Covers the most impactful fixes for images, JavaScript, caching, and server response time.
Read article →Magento8 min read
Why Is My Magento Site So Slow? Common Causes Explained
Diagnosing a slow Magento store starts with knowing where to look. Here are the most common root causes of poor Magento performance — and how to identify which one is affecting your site.
Read article →Performance6 min read
Website Speed Test Tools Compared: Loadzen vs GTmetrix vs PageSpeed Insights
Which speed testing tool should you use? We compare the most popular options so you can pick the right one for your goals.
Read article →Core Web Vitals8 min read
Core Web Vitals Explained: LCP, INP, and CLS
A practical guide to understanding Core Web Vitals — what LCP, INP, and CLS measure, what the thresholds are, and what causes each metric to fail.
Read article →Performance5 min read
How to Fix First Contentful Paint (FCP) on Any Website
First Contentful Paint measures how quickly visitors see the first piece of content. A slow FCP makes your site feel broken before it has loaded.
Read article →Shopify6 min read
Shopify Theme Speed: How Your Theme Choice Affects Your Score
Your Shopify theme is often the single biggest factor in your store's speed score. Here is what to look for and how to fix a slow theme.
Read article →Shopify6 min read
Why is My Shopify Store Slow? (And How to Fix It)
Diagnosing a slow Shopify store is easier when you know where to look. Here are the most common causes of poor Shopify PageSpeed scores and how to address each one.
Read article →Performance8 min read
How to Speed Up Your Website: A Complete Beginner's Guide
Not sure where to start with website speed? This plain-English guide covers the most impactful fixes for any site — no developer required.
Read article →WordPress7 min read
How to Fix Largest Contentful Paint (LCP) on WordPress
LCP failing on your WordPress site? Here is a practical guide to diagnosing and fixing the most common causes — images, fonts, and slow server response.
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